Q. What is digital marketing?
A. Marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Q. What does a digital marketer do?
A. Consult with brands and businesses’ to develop effective strategies or develop sales funnels. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant... namely ourselves.
Q. Would my business benefit from digital marketing?
A. Absolutely! Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the majority of todays consumers and at all hours of the day.
Q. What is SEO?
A. Search engine optimisation (SEO) is the process of using onsite and offsite strategies to get content shown by a search engine. Done well, the practice increases the quantity and quality of your traffic, making it easier to close the deal.
Q. What is PPC?
A. PPC stands for pay-per-click. It’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising (e.g. Google Ads) is the most popular form of PPC, however numerous channels including Facebook and LinkedIn now offer PPC ad models.
Q. What is marketing automation?
A. Marketing automation is process that manages the marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more.
Effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer interaction.